The Importance of Shopping Cruelty-Free Beauty Brands

By Campus Wave ambassador, Raelyn Bailey

Many well-loved animals are used in the horrible practice of animal testing. Luckily, as a consumer, you can help fix this problem!

We can work together to change the beauty industry by refusing to buy products to that have been tested on animals. Customers dictate the market, that’s already been proven especially in the beauty community. So many companies have switched to cruelty-free because enough people were boycotting these practices.

A common misconception is that buying cruelty-free beauty means you will be spending more money! In reality, there are many brands that are specifically marketed as affordable, safe beauty products that are cruelty free, such as e.l.f., Covergirl, and NYX.

Cruelty-free shopping also includes hair care! Beachwaver hair care products are cruelty-free, which means you can enjoy beautiful, healthy hair, without contributing to the mistreatment of animals! Lucky for us, Beachwaver products are made without the use of any animal-derived ingredients or animal by-products, which means absolutely no animals are used, making it 100% vegan! The best part: Beachwaver haircare collection bottles are all recyclable!!

One of my favorite resources to find cruelty-free beauty brands is CrueltyFreeKitty.com! To learn more about the Beachwaver Co’s policies, visit this page on responsible hair care to see just how amazing they truly are!